The exhibition project “Sturm&Drang,” a collaboration between Fondazione Prada and gta exhibitions, ETH Zurich, will take place at Osservatorio Fondazione Prada from 9 September 2021, to 23 January 2022.
Curated by Luigi Alberto Cippini (Armature Globale), Fredi Fischli and Niels Olsen (gta exhibitions, ETH Zurich Department of Architecture), “Sturm&Drang” explores Computer-generated imagery (CGI) practices, experiences, and environments. CGI is the creation of still or animated visual content with imaging software. It is used to produce pictures and videos for many purposes including film special effects, video games, online chat rooms but also warfare, medicine, engineering or architectural design, visual art, advertising, television shows, as well as augmented reality (AR) and virtual reality (VR) applications. Strengthened by the pandemic, CGI is also gaining a growing presence in everyday life through social media.
This exhibition does not focus on the final product – the advanced digital image – or artworks adopting these techniques, it rather investigates the production methods behind this powerful image economy. “Sturm&Drang” is a conglomeration of four environments – quotes of both existing or imaginary spaces – that usually host the ‘making of’ or the fruition of the CGI programming in contexts such as video games, science fiction, and hi-tech engineering.