Tim Cook makes special visit to 23rd Triennale of Milan

Apple CEO arrived in Milan for a surprise tour of Milan’s temple of design with Stefano Boeri.

Tim Cook shared with his followers a moment of the visit at the Triennale in Milan. Tim Cook/Twitter

A spokesperson for Stefano Boeri, the president of Triennale, gave us a few insight about Tim Cook’s visit at the 23rd Triennale. After the launch of the Apple Developer Academy in Naples a few days ago, later today Mr. Cook arrived in Milan to spend a few hours in the capital of Design.

Cook met with Boeri, Marco Sammicheli, the director of Design Museum, Carla Morogallo, Director General of La Triennale Milan Foundation, and the Milan-based photographer Giovanna Silva. Cook visited the Triennale’s main exhibition “Unknown Unknowns” and wrote on Twitter: “Triennale Milano is an extraordinary institution — a grand building where amazing artists reflect on today’s biggest issues. I loved hearing how Giovanna used iPhone photography to inspire people during the pandemic. Thank you Stefano for a very special tour!”

“We talked about many topics,” wrote Mr. Boeri in a post on Instagram, “from geopolitics to the role of art in video games, from the defense of privacy to the ecological transition perspectives.”

We’re told that the CEO of Apple was captivated by the iconic Calculators by Ettore Sottsass, designed for Olivetti with engineer Mario Tchou in 1959, now exhibited along the permanent project “Casa Lana.” Maybe Cook was impressed by the fact that Sottsass in the 1960s had already imagined the pervasiveness of technology, the physicality of data and information in defining relationships.

“The beauty of that huge transistor machine, which somehow anticipated that extraordinary harmony between aesthetics and technology that Apple has promoted and made a world wide identity brand, reminds us how in those years Italy was ahead in electronic research and in the design of computing devices -and how the sudden death of engineer Mario Tchou, who had invented the ELEA series, abruptly ended that hegemony,” Boeri said.

Read our review of the 23rd International Exhibition of Triennale Milano.

Jessica Capretti is a frequent contributor to Milano Art Guide since 2021. She graduated from the Academy of Fine Arts in Milan and has worked on several projects including “L’Arc de Triomphe Wrapped” by Christo and Jeanne-Claude, in Paris. She lives and works in Milan.