Image courtesy of the artist

SAGG NAPOLI is a body of ongoing, semi-autobiographical research the artist initiated in 2014. As in her own words: “[SAGG NAPOLI] deals with what I refer to as #southaesthetics and takes Napoli as a starting point to map contemporary cultures and subcultures of an area seen as a bridge, as well as a meeting point, between the global North and South”. SAGG NAPOLI narrates the current socio-economical situation of Southern Europe, with my research becoming manifest through objects, videos, social media, as well as my very own body and presence including clothes and style. Thus generating a physical archive, which I embody, SAGG NAPOLI tries to grasp an ever-changing identity that lacks of cultural representation as it is often seen as popular, almost folkloristic and therefore dismissed by society as intrinsically indebted and drawn to the North, which is seen as representing the future. This dynamic generates a twisted aesthetic relationship in which the South finds itself looking up to and mimicking cultural outputs from the North (such as music, art, architecture and fashion), whilst actually being the site that has inspired, and often even manufactured, much of this production in the first place. Thus, the South becomes twice removed from the original source, which is itself.

Sofia Ginevra Giannì (Napoli, Italia, 1991). SAGG NAPOLI è un insieme di ricerche semi-autobiografiche che l’artista ha iniziato nel 2014. Si occupa di quello che lei definisce #southaesthetics e prende Napoli come punto di partenza per mappare le culture e sottoculture contemporanee di un’area vista come un ponte, oltre che come un punto d’incontro, tra il Nord e il Sud del mondo. SAGG NAPOLI racconta l’attuale situazione socio-economica del Sud Europa, con una ricerca che si manifesta attraverso oggetti, video, social media, ma anche il corpo e la presenza dell’artista, come vestiti e stile.


A project by
Milano Art Guide
Thanks to
Lara Facco P&C